Who isDesign&Reuse?
	Design&Reuse作為全球唯一獨立的專業(yè)IP搜索引擎,已經(jīng)走過了18個春秋。450個來自不同國家和地區(qū)的IP供應(yīng)商,選擇D&R作為他們與終端用戶溝通的橋梁與信息交換的重要渠道。其7X24小時在線的強勁引擎攜15,000個持續(xù)更新的IP產(chǎn)品,為世界各地35,000多位專業(yè)的注冊用戶提供無可匹敵的IP產(chǎn)品及供應(yīng)商資源。
	Who is IP-SoC-Day?
	D&R在全球范圍內(nèi)連續(xù)14年堅持開展基于IP復(fù)用技術(shù)的專業(yè)技術(shù)大會,本活動于五年前登陸中國,
2015年9月15日在上海D&R將繼續(xù)為中國用戶及相關(guān)供應(yīng)商帶來IP-SoC-Day。海內(nèi)外優(yōu)秀IP供應(yīng)商與中國用戶將齊聚一堂進(jìn)行面對面交流,共同探討基于IP復(fù)用的芯片開發(fā)與設(shè)計技術(shù)發(fā)展與挑戰(zhàn),及最新的IP技術(shù)進(jìn)展和其企業(yè)應(yīng)用。
	Who are our partners?
	本次大會與中芯國際SMIC的技術(shù)大會(上海2015年9月14日)緊密配合,并獲得了中國半導(dǎo)體協(xié)會ICCAD的大力支持,同時得到了二十多家國內(nèi)外優(yōu)秀半導(dǎo)體、IP廠商的積極響應(yīng)和近300位IC行業(yè)精英人士的熱情參與。
	Where is the IP-SoC-Day?
	地點:長榮桂冠酒店(上海)Evergreen Laurel Hotel (Shanghai)
	上海市浦東新區(qū)祖沖之路1136號,近金科路NO. 1136, ZuChongZhiRoad, Pudong District, Shanghai 201203, China
	時間:2015年9月15日  15th Sep. 2015
	Agendaof IP-SoC-Day
	
		
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					09:00
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					WelcomeBy Mark Ma
 MBA
 Founder
 Shanghai Jiatao Industrial Corp Ltd
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					09:05
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					Introdution by China Semiconductor Industry  Association
				 
					By Mr. WeiCSIA - ICCAD
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					09:10
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					Triggering innovation in the design world: what are  the Challenges?By Gabriele Saucier
 CEO, Design And Reuse
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			| 
					09:25
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					Hongying  Wu, Sr Director of Smics IP Alliance Program
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			| 
					09:40
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					The experiences, cautions and benefits of 16nm and  10nm fin-fet developmentBy Jeff Galloway
 Founder and EVP
 Silicon Creations
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			| 
					09:55
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					FD-SOI a New Era for Power Efficiency: Why and How?By Olivier Thomas
 Project Manager, Silicon Impulse, CEA - LETI
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			| 
					10:10
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					Break
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					Session  - From IP Solutions to SoC 
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			| 
					10:30
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					Choosing the Optimal Display and Storage Interfaces  to Meet Power and Cost Requirements of Mobile SoCsBy Haopeng Liu
 
					Synopsys
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					10:45
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					Cadence IP Solutions for Today's Vertical MarketsBy Amir Bar-Niv
 Sr Product Marketing Group Director
 Cadence
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			| 
					11:00
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					Title to be definedBy Yin Liu
 Senior Director, IP & Design Service BU
 Huada Empyrean Software Co. Ltd.
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			| 
					11:15
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					Break
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					Session  - IPs for Camera and Video 
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			| 
					11:35
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					About Camera(CMOS Image Sensor) Interface IPBy Takayuki Onodera
 Curious Corp.
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			| 
					11:50
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					Key considerations when choosing your next  generation video encoding IPBy Wen Chen
 Business Development
 Allegro DVT
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			| 
					12:05
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					Standardized IP management & Delivery station  for IP providers. Benefit from the unique 2015 D&R offeringBy Gabriele Saucier
 CEO, Design And Reuse
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					12:20
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					Lunch 
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					Session  - Design Methodology on Advanced Nodes 
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			| 
					14:00
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					The DELTA breakthrough: the standard for embedding  power management systemsBy Dolphin Integration
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			| 
					14:15
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					Evolutionary Challenges to Advanced Node Die  Monitoring & Performance OptimisationBy Stephen Crosher
 CEO
 Moortec Semiconductor
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			| 
					14:30
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					Supply Noise Induced Jitter - Don't Let it Kill  Your ChipBy Andrew Cole
 VP
 Silicon Creations
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			| 
					14:45
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					Break
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					Session  - Interface and Analog Design 
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			| 
					15:00
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					High Performance Customizable DDR PHYBy Nidhir Kumar
 CEO
 Krivi Semiconductor Ltd.
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					15:15
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					Communicate with high-speed ADCs and DACs using  JESD204B SERDESBy Stone Shi
 Director - Sales
 SilabTech
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			| 
					15:30
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					Development of High-speed SerDes IPBy Hui Wang
 CEO
 Sitrustech
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			| 
					15:45
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					Break
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					Session  - Internet of Things 
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			| 
					16:00
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					IoT and Physical DesignBy Chao Ma
 Senior FAE
 ARM
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			| 
					16:15
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					Optimized IP That Will Drive Energy-Efficient IoT  DesignsBy Rick Wang
 Synopsys
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			| 
					16:30
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					Panel: IoT a Myth or reality? What became real in  the IoT world? Participation of Cadence, ARM, Synopsys, CEA-LETI
 Summary:
 "IoT is growing like mobile computing, just much  faster" was the 
worldwide statement of the last or 2 last years. This  panel aims at 
showing how the IP ecosystem contributed and especially what  are the 
most fascinating achievements brought by the IP providers (the best  
platform, the best application or breaking innovation...) This panel 
will  give a chance to IP providers to show how IoT applications 
inspired them and  to present their Key contributions.
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